“EXAMINING THE MEDIATING ROLE OF PURCHASE DECISIONS IN THE RELATIONSHIP BETWEEN BRAND AMBASSADORS, TRUST, VIRAL MARKETING, AND REPURCHASE BEHAVIOR AMONG SCARLET”, AMBF, vol. 1, no. 1, Jul. 2026, Accessed: Aug. 26, 2026. [Online]. Available: https://journal.rnd-prime.com/index.php/ambf/article/view/16