EXAMINING THE MEDIATING ROLE OF PURCHASE DECISIONS IN THE RELATIONSHIP BETWEEN BRAND AMBASSADORS, TRUST, VIRAL MARKETING, AND REPURCHASE BEHAVIOR AMONG SCARLET. AMBF [Internet]. 2026 Jul. 31 [cited 2026 Aug. 25];1(1). Available from: https://journal.rnd-prime.com/index.php/ambf/article/view/16